Brasil is plural,
Brasil is « mestiçagem ».
I took the opportunity being in Buenos Aires to discover São Paulo and visit Brazilian friends met in Barcelona.
I have stayed 5 intense days plentiful of « vida paulista ». I was quickly immersed in local life, urban dynamic and cultural richness. I discovered new business models, brazilian art and local handicraft thanks to Anderson and his family who met the challenge to share so much with me during those days. As a designer working on an innovation consulting firm, Anderson presented me the real dynamic toward future in his city.
A special thanks to Anderson, Lidi, Nina, Kadu, Carlota & cie for your very warm welcome.
Conversation with Rico Lins
is a maker space to connect companies with makers. They organize events to enhance innovation and impulse the maker culture in business world.
is a startup designing a new business model in São Paulo. It is launching clothing loan based on monthly subscription.
is a fashion brand from Porto Alegre that using leather remaining from shoes industry to create accessories and clothes.
is a shoe brand using second hand clothes to create new products, since fabric recycling process isn’t very developed.
MASP – Museu de Arte de São Paulo
Is the city grey ? São Paulo shows its creative and colorful side with street art, going for a worldwide reputation with internationally renowned artists such as Os Gemeos or Kobra. Street art reflects the cultural mix, local inhabitants’ voices and reactions to social issues and concerns. It is everywhere, but mainly on avenida 23 de maio, avenida Cruzeiro do sol and in Cambuci and Vila Madalena neighborhoods… Here are some pictures from a colorful walk in Vila Madalena neighborhood where I was guided by all the murals. Most of these pictures are taken in Beco do Batman.
« An exhibition based on dialogues between distinct explorations by 81 artists from 33 countries. »
This bienal, entitled « Incerteza viva » (live uncertainty) focused on how to approach uncertainties we are facing today, such as global warming, identity movements, diffusion and flows… It enabled me to explore relationship between all elements of our systems: people, culture, economy, work, politics… Expanding the creative principles of uncertainty in many different directions to question our relation to time and our relation to life, I wondered what is modernity ? what are the links between generations and era ? what is creation and what is destruction ?
« To confront the big questions of our time objectively, it is necessary to detach uncertainty from fear. »